Last Updated:  June 3, 2021

Broadway Dance Center and its affiliates (“Company”, “we”, “us” or “our”) are committed to respecting your (“you’, “your”, or “user”) privacy  and taking steps to ensure that your personal information is protected.  We have websites, mobile applications, an online platform, and other programs or services (collectively the “Platform”) that empower you to better access our dance services.  For the purposes of this Privacy Policy, the terms you, your or a user may be a dancer or parent or guardian of a dancer, depending on the type of services you access and subscribe to.  Unless otherwise noted, this Privacy Policy does cover our offline data practices.

By accessing any part of our Platform or participating in our dance programs, where this Privacy Policy is referenced, you confirm that you have read, understand, and acknowledge the terms of this Privacy Policy. This Privacy Policy is not a contract and does not create any legal rights or obligations.

The goal of this Privacy Policy is to have you understand:

  • -the type of personal information we collect about you, how we collect that information, how we use it, when and how we share it, and how we protect it;
  • -your rights with respect to your personal information and how you can control certain uses of your personal information; and
  • -how we use the data that you share with us so that you have a great experience on the Platform.

The terms governing your use of the Platform’s products and services are contained in Terms of Use.

WHAT PERSONAL INFORMATION DO WE COLLECT OR SOURCE

We collect or source:

Information You Provide to Us.  When you use the Platform, we or our service providers may collect information that could reasonably be used to contact or to identify you personally, such as your name, email address, telephone number, birthdate. mobile phone number, geographic location, emergency contact information, mailing address or feedback about the Platform.  If you, as a parent or legal guardian, have a student that participates in our Platform, we also may ask you to provide us with similar information and other personal information that will be used for a program s/he enrolls in. (collectively “Personal Information”).  

Information We Collect Automatically.  Whenever you visit or interact with the Platform, we or our service providers may use a variety of technologies, that automatically or passively collect information about how you access or use the Platform (“Usage Information”) to provide you a better experience on our websites.  Usage Information may include your browser type, operating system, the page served, the time, and the preceding page views. 

Device Identifiers and other online information. We may also automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology or other device (collectively, “Device”) you use to access the Platform. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer the services that we provide, help diagnose problems with our servers, analyse trends, track users’ web page movements, help identify and gather broad demographic information for aggregate use.  We may collect information about your computer and operating systems as well to better provide you services.

Cookies and Do Not Track.  We may collect information about you or your use of the Platform through cookies, tracking pixels, mobile identifiers or other technologies.  We use this information to better understand, customize and improve the Platform, services and offerings as well as to manage our advertising.  The information we collect through cookies, tracking pixels or mobile identifiers may help us understand how visitors use and engage with the Platform.  If you have provided us with your Personal Information, for example, when you registered for an account or requested information from us, we may associate this Personal Information with information we have collected through cookies, tracking pixels, mobile identifiers or other technologies. 

Cookies.  A “cookie” is a file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies.  Please note, however, that without cookies you may not be able to use all of the features of the Platform. When you use the Platform, neither we nor any third parties collect Personal Information about your online activities, over time or across third party websites.  The Help section of your browser may tell you how to prevent your browser from accepting cookies.  To find out more about cookies, visit www.aboutcookies.org.

Tracking Pixels.  A “tracking pixel” also known as an Internet tag, pixel tag, web beacon or clear GIF, links web pages to web servers and their cookies, and may be used to transmit information collected through cookies back to a web server. 

Mobile Identifiers.  We may use software development kits (“SDKs”) or mobile advertising identifiers (for example, “IDFA” on Apple mobile devices or “Advertising ID” on Android mobile devices), which function similarly to cookies on mobile devices.  You may reset your IDFA or Advertising ID in the settings on your mobile device. 

Do Not Track.  Currently the Platform are not designed to respond to “Do Not Track” signals sent from your browser.  For more information more about “Do Not Track,” please visit www.allaboutdnt.org. 

Social Media.  The Platform may contain links to social media platforms that give us personal information about you that they have collected either directly or indirectly from you.  Our Platform may also contain plug-ins and other features that allow you to connect with third party social media platforms. If you do so, the third parties who operate these platforms may be able to identify you, they may be able to determine how you use this website and they may link and store this information with your social media profile. Please consult the privacy policies of these social media platforms to understand what they will be doing with your personal data. If you activate these plug-ins and other features, you will be doing so at your own risk.

HOW WE USE YOUR PERSONAL INFORMATION

We and our business partners, service providers and other third parties may use this personal information to provide you with the best Platform experience and to offer the products and services that best meets your needs. We also may use this personal information that we collect about you for the following purposes:

  • -To manage, administer, analyse, and  improve our Platform and the services we provide by presenting the information that is most interesting to users of the Platform and responding to support inquiries.
  • -To update, augment, and modify personal data provided to us on the Platform.
  • -To send you information regarding our company or business partners (such as marketing promotions and events).
  • -To evaluate and measure our Platform, your experience as a visitor, and our offerings to our users.
  • -To verify your identity.
  • -To communicate with you and/or send you surveys and feedback requests.
  • -To administer and grow our Platform strategies.
  • -To administer and monitor your account information and for the safety and security of the Platform, such as to protect our Platform and prevent, investigate and prosecute cyberattacks.
  • -To respond to your questions about the Platform.
  • -To support our company growth and mission by sharing the information with investors, financial institutions and advisors.

We may use and disclose information as permitted by applicable laws, and we may add to such disclosures and sharing as we notify you from time to time. We will use information on a deidentified and aggregate basis, provided that it does not identify you or allow for the reidentification of you, such as generalized performance data.  We will use and disclose this deidentified and aggregate information for our business purposes.

HOW WE MAY DISCLOSE OR SHARE YOUR INFORMATION

Subject to the controls that you have on the Platform and for the uses set forth above we may disclose, share or license your Personal Information in the following ways:

  • -With business partners, marketing partners, service providers, and vendors to manage,  improve, provide and support the Platform and better services to you.
  • -With advertising and marketing partners for the Platform’s advertising purposes.  
  • -With law enforcement, government or regulatory bodies or other third parties in order to comply with applicable laws, regulations, court orders, subpoenas or other legal obligations or to defend our rights in our Terms of Use and Privacy Policy, and those of our customers and others.
  • -In event of an actual sale of the business or its assets or in the event of bankruptcy.
  • -To provide data services to third parties.
  • -As part of a transaction, financing  or for other business needs, such as to investors, advisors, and financial and strategic partners.
  • -With other parties provided that we have provided as disclosure to you of such sharing or sale of data to you at the time of collection or otherwise have obtained your consent.  

We may disclose, share or sell information as permitted by applicable laws or other reasons as we may describe to you from time to time.

YOUR PRIVACY CHOICES

We collect and process your personal information on the basis that your personal information is required for us to provide our services to you under pursuant to our Terms of Use with you.

Please note that you always have the right to request that we:

  • -provide you information about how we use your data.
  • -stop contacting you.
  • -correct or update your personal information in our records to improve our services.
  • -stop using and delete all of your personal information on our Platform.

If you would like us to change how we deal with your personal information, you can send us an email Support@bdconline.com we will respond to your request within a reasonable time frame. Please note that we may require that you validate your identity prior to processing your request.  Deleted information requests will be processed within 72 hours.

We use an opt-in standard for sending you marketing communications, which means we will only do so with your express consent.  If you wish to opt out of receiving emails from us, please follow the unsubscribe or opt out instructions in any emails and text you receive from us or contact us as provided below.  Also, even after you opt out of receiving marketing emails from us, we may still send you transactional emails relating to your account with us or the Platform. 

We may use cookies on our website and mobile tracking.  To opt out of mobile identifiers, reset the privacy settings on your mobile device. To find out more about cookies, visit www.aboutcookies.org. 

THIRD PARTY SITES

The Platform may contain links to other sites, maintained by third parties. These links are provided only as a convenience to you.  The Company has no control over, and is not responsible for any content, products or services offered by or found on third party sites, or their privacy policies.  Links to third party sites do not constitute an assumption of liability for or sponsorship, endorsement or approval of these sites or the content contained on these sites.  We encourage you to read the privacy policies on such sites before you use them or provide any personal information.

RETENTION OF YOUR DATA

We will keep the data we hold about you for as long as we believe is necessary to provide you the products and services that you requested or as reasonably useful for commercial purposes, unless you tell us you would like us to stop holding your data.   As a reminder, we will use information on a deidentified and aggregate basis, provided that it does not identify you or allow for the reidentification of you, such as generalized performance data.  We will use and disclose this deidentified and aggregate information for our business purposes.

PUBLIC FORA

We sometimes offer you the option to post content to a blog, message board, or chat room. In the course of doing so, you may provide personal information. You should be aware that any visitor may view your postings on a blog, on a message board, or in a chat room. Furthermore, any information that you post, including your profile information, is available to all users of that blog, message board, or chat room, and thus is neither private nor confidential. We cannot guarantee the security of such information that is disclosed or communicated online in these public areas, to the extent that they do not constitute personal information, and you do so at your own risk. We reserve the right at any time to remove any content that you may post on any blog, message board, or chat room and/or restrict your access to any blog, message board, or chat room, as well as to republish any user postings, to the extent that they do not constitute personal information, from blogs, message boards, or chat rooms elsewhere on the Internet in any format. To request removal of your personal information from the blog or community forum, contact us as provided below. You understand and acknowledge that even after removal, copies of submitted content may remain viewable if other users have copies or stored your submitted content. In some cases we will not be able to remove your personal information, in which case we will let you know if so and why.

Your interactions with the user community programs we have with third party social networking Platform such as Facebook, LinkedIn, and Twitter may be displayed on this Platform and used by us in a manner consistent with this Policy. Your interactions may also be displayed in your social networking profile. These interactions may be viewable by anyone that has access to that profile, depending on your privacy settings with the social networking Site. You should review the privacy policies of these social networking Platform to understand who may have access to your interactions and how the Site may use them.

SECURITY

We take reasonable precautions to keep your personal information secure and where we share your data with third parties we require them to do the same. The information is collected and stored in a manner that is appropriate for the nature of the data that we collect and the need to fulfill your request. Access to your personal information is restricted to prevent unauthorized access, loss, modification or misuse and is only permitted among our staff on a controlled access basis.  If you have any questions about the security of your personal information, you can contact us at support@BDCOnline.com

UPDATES AND CHANGES TO OUR PRIVACY PRACTICES

We reserve the right to modify this Privacy Policy at any time, so please review this Privacy Policy frequently for any changes. Changes to this Privacy Policy will be posted on the Site  and provided to you otherwise noticed in accordance with applicable law and with your consent, and will be effective when you consent to our policy . If you continue to use the Platform, then you have acknowledged that you have read and understood this revised Privacy Policy. This Privacy Policy was last updated on the date indicated above.   We encourage you to review this page for the latest information about our privacy practices.

DO NOT TRACK

When we collect tracking information on our web sites, we do not respond to Users’ Do Not Track settings in browsers.  You may choose to decline cookies in your browser settings on a desktop computer, or by declining tracking on a mobile device. 

CHILDREN

This Site is not intended for, nor does it seek to receive information from, children under the age of 13. If we learn that a child under the age of 13 has provided us with any Personal Information without first receiving their parent or guardian’s verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use the Site.  We will then dispose of such Personal Information in accordance with this Privacy Policy.  If you believe we may have any information from or about a child under the age of 13, please contact us at Support@BDCOnline.com

NOTICE TO USERS OUTSIDE THE UNITED STATES

The Site is governed by and operated in, and in accordance with the laws of the United States. We make no representation that the Site is governed by or operated in accordance with the laws of any other nation. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Site, or providing us with any information, you (a) acknowledge that the Site is subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

CONTACT US

If you have any questions or concerns about this Privacy Policy, please contact us by email at Support@BDCOnline.com or write us at:

Attn:  Privacy

Broadway Dance Center

322 W 45th Street, 3rd FL

NY, NY 10036